Preplo

Preplo is an award-winning AI-powered application designed to bridge the critical gap between discovering recipes on social media and actually cooking them. It solves a pervasive problem for modern home cooks: the frustration of trying to extract usable information from fast-paced cooking videos on platforms like YouTube, TikTok, and Instagram. By simply pasting a video URL, Preplo's advanced AI instantly analyzes the content to generate a structured, actionable recipe complete with precise ingredients, step-by-step instructions, and estimated ingredient costs. This core functionality is augmented by powerful tools for customization, guided cooking, and meal planning. The primary audience includes home cooks and food enthusiasts who find inspiration online but struggle with the logistical hurdles of turning a video into a meal, as well as budget-conscious individuals seeking transparency and efficiency in their kitchen endeavors. As the winner of Shipyard 2026 by RevenueCat, Preplo has proven its market fit and unique value proposition: transforming passive video consumption into active, successful cooking outcomes while saving users significant time, effort, and money.

AI-Powered Recipe Extraction

This is the foundational feature of Preplo. Users can paste any cooking video URL from supported platforms (YouTube, TikTok, Instagram) into the app. The AI then processes the video's audio, visuals, and description to automatically extract and format a complete recipe. This eliminates the need to manually pause, rewind, and scribble down ingredients and steps, converting an unstructured video into a clear, standardized recipe card ready for use.

AI Recipe Adaptation

Once a recipe is extracted, Preplo allows for intelligent customization to suit dietary needs and preferences. With a single tap, users can adapt any recipe to be vegan, gluten-free, spicy, low-carb, dairy-free, and more. The AI dynamically adjusts the ingredient list and instructions to accommodate the change, ensuring the recipe remains coherent and cookable, which empowers users to personalize any discovery to their exact requirements.

Guided Cook Mode

This feature provides a hands-free, full-screen cooking assistant. It displays step-by-step instructions with large, easy-to-read text and includes relevant timestamps from the original video for visual reference. The screen is kept awake during use, allowing cooks to follow along without constantly touching their device, which enhances safety and convenience in the kitchen and ensures a seamless cooking experience.

Smart Shopping Lists & Cost Estimates

Preplo automatically generates organized shopping lists from your saved recipes, grouping items by grocery store categories (e.g., produce, dairy, spices). It provides real-time price estimates for ingredients, offering valuable budget transparency. Users can merge lists from multiple recipes into one master list, streamlining meal planning and grocery shopping to save both time and money.

For the Social Media Recipe Hunter

This user constantly saves cooking videos from TikTok and Instagram Reels but never gets around to making them because the process of translating video to recipe is too cumbersome. Preplo solves this by instantly converting those saved links into actionable recipes, finally turning their "For You" page inspiration into real meals on their table with minimal effort.

For the Dietary-Restricted or Health-Conscious Cook

Individuals following specific diets (vegan, keto, gluten-free) often find limited options online. With Preplo, they can take any popular recipe video and use the AI adaptation feature to instantly modify it to fit their dietary restrictions, greatly expanding their available recipe repertoire without having to search for niche content.

For the Budget-Conscious Household Meal Planner

Families and individuals looking to control food costs can use Preplo to gain immediate cost estimates for recipes before deciding to cook them. The smart shopping list feature helps plan efficient grocery trips by consolidating needs and providing a clear budget forecast, making home cooking a more financially predictable and affordable option compared to dining out.

For Building Consistent Cooking Habits

Users looking to cook more regularly at home can leverage Preplo's Cooking Streaks and social features. The app gamifies the experience by tracking weekly progress and offering tiered achievements. Seeing friends' cooking activity provides social accountability, transforming cooking from a chore into a engaging, community-supported habit.

What video platforms does Preplo support?

Preplo currently supports recipe extraction from the three major social video platforms: YouTube, TikTok, and Instagram (including Reels). You simply copy the shareable link from any cooking video on these platforms and paste it into the Preplo app to generate a recipe.

How accurate are the AI-generated recipes and cost estimates?

The AI is highly sophisticated, trained on vast culinary datasets to accurately identify ingredients, quantities, and techniques from video content. The cost estimates are based on aggregated regional grocery data and provide a reliable benchmark for budgeting. Users can always manually edit any part of the extracted recipe for perfect precision.

Can I use Preplo without a subscription?

Preplo offers a free trial period for its subscription plans, allowing you to test all core features. Continued access to unlimited recipe extractions, AI adaptations, and advanced features like guided cook mode requires a subscription, which is designed to support ongoing development and data costs.

Is Preplo available on Android?

Preplo is currently available for download on the iOS App Store. Development for an Android version is actively underway, and users can typically sign up for a waitlist or newsletter on the Preplo website to be notified upon its future release.

Preplo offers three straightforward pricing tiers, all including unlimited recipe extractions, AI adaptations, cost estimates, guided cook mode, smart shopping lists, and cooking streaks. Each plan starts with a free trial period.

Monthly Plan: Priced at $9.99 per month (billed monthly), this plan offers maximum flexibility with a 7-day free trial and includes all core features with priority support.

Yearly Plan: Offered at $4.17 per month (billed as $49.99 annually), this is the most popular plan, providing a 58% savings compared to monthly billing. It includes a 14-day free trial and all features with priority support.

Lifetime Plan: A one-time payment of $129.99 grants lifetime access to all current and future features of Preplo, with no recurring fees. This plan includes priority support and early access to new features, representing the best long-term value for dedicated home cooks.